Hear Phone Bluetooth – Stäfa, Switzerland, 17 August 2017 to launch a groundbreaking Bluetooth hearing aid that connects directly to any mobile phone * TV based on revolutionary new chip technology
Stäfa (Switzerland), August 17, 2017 – , a leading global provider of hearing aids and wireless solutions, today announces Audéo™ B-Direct, a revolutionary hearing aid that connects directly to any Bluetooth® enabled mobile phone. The new hearing aid is the first product to use the revolutionary SWORD™ chip and Sonova wireless radio technology. Audio B-Direct delivers superior sound quality with the proven Belong platform and AutoSense OS™. The low voltage wireless chip has the lowest power consumption of any hearing aid using Bluetooth Classic. As it supports the classic Bluetooth protocol, it provides a direct connection to cellular phones including Android™, iPhone® and classic cellular phones without the need for an additional streaming device in the body. Based on the innovative Belong™ platform, Audio B-Direct makes life easier for consumers, offering them the freedom of direct connection, true speakerphone and superior TV sound quality.
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. Virto™ B, the world’s first biometrically calibrated hearing aids, also announces the expansion of its Belong platform for the next generation of personal products. All new products will be available in late August in the US and from September 2017 – in Europe and other countries around the world.
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“For 70 years, we’ve continued to develop great solutions that break down barriers,” says Thomas Lang, senior vice president of marketing. “With Audio B-Direct, we are now breaking down the barriers of accessibility and connectivity. Audio B-Direct works similarly to a wireless headset. We give more hearing aid users access to Belong’s proven technology without being limited by a mobile phone, manufacturer or operating system. This is a defining moment for our industry.”
Audio B-Direct makes life even easier with true hands-free voice calling. Hearing aid users can answer or reject a phone call by pressing a button on their hearing aid. The ringing of the phone is heard through the hearing aids, and the conversation is instantly broadcast as soon as the call is answered. The hearing aid’s intelligent microphone network picks up the user’s voice and transmits it to another subscriber, similar to a wireless headset. All this is done without the hearing aid wearer physically touching the phone.
Using proprietary Airstream™ technology, the new TV Connector is a modern compact multimedia hub that easily connects users to their favorite TV programs for immersive sound. It’s a true plug-and-play solution that automatically turns a pair of Audio B-Direct hearing aids into wireless TV headphones. The TV connector can be connected to multiple Audio B-Direct hearing aids at the same time, perfect for watching TV together.
As a “built for everyone” hearing solution that offers universal connectivity, the new Audio B-Direct fills an important gap for hearing aid users and hearing care professionals. According to a recent report
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, more than four out of five smartphone buyers worldwide choose the Android operating system. Audio B-Direct caters to this largely underserved market and is also compatible with Apple’s iPhone. In addition, the new solution applies to more than 23 percent of hearing aid users over 50 who own classic mobile phones.
. Universal connectivity to any cell phone is especially important given the rapid growth in smartphone ownership over the past decade. Pioneering for All is another result of the unwavering desire to make people’s lives better.
Meanwhile, Virto B introduces the world’s first hearing aid with biometric calibration. Each ear is unique and each ear hears differently. By identifying more than 1,600 data points, proprietary 3D modeling software calculates unique calibration parameters for each Virto B hearing aid. The result is a 2dB directivity improvement that improves hearing.
. Virto B represents a complete family of products. The new CROS B Custom for single-sided deafness is also introduced for Virto B compatibility.
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** Bluetooth is a registered trademark owned by Bluetooth SIG, Inc.; Android™ is a trademark of Google, Inc.; iPhone® is a registered trademark of Apple, Inc.
Headquartered near Zurich, Switzerland, it was born in 1947 out of a passion to solve the most challenging hearing problems. Seventy years later, this enthusiasm remains. As a leading provider in the industry, we offer a broad portfolio of life-changing hearing solutions. From pediatric to profound hearing loss, we are committed to creating hearing solutions that transform people’s lives so they can thrive socially and emotionally. We believe in creating a world where “life goes on” for all.
At, we believe good hearing is essential to a fulfilling life. For nearly 70 years, we have remained committed to our mission of creating innovative hearing solutions that transform people’s lives to achieve social and emotional development. life goes on.
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